Header images from the 2023-2024 AJET Photo Contest.

Enjoy a Niigata Stay-cation this Summer!

Has the past year given you a travel itch? Does your employer or town still request you don’t leave the prefecture? Then a “Summer Stay-cation” may be just the ticket! Niigata prefecture’s latest travel campaign named “Tsukattoku!” (使っ得!pronouncedつかっとく!), which translates to “use it” or “take it”, is practically screaming for Read more…

Culture Shock

“You will feel tired and frustrated, and small things like working out whether a bottle of liquid at the supermarket is soy sauce or fish sauce will start to seem like big problems.”     Many explanations of culture shock are somewhat lacking in terms of understanding why it happens, Read more…